MMA has a specialist team dedicated to market research and analysis. We are passionate about helping our clients understand the world they operate in, whether through surveys, stakeholder consultations, focus groups, or data analysis. Within our company, we have access to specialists and technical experts in computer modelling, simulation and data mining.
The following list of assignments completed over the last year illustrates the range and diversity of our work:
• customer satisfaction tracking surveys for health insurers and electricity utilities
• stakeholder consultation studies
• sponsorship studies
• evaluation of a household energy retrofit program
• website design and evaluation
• analysis of business responses to climate change
• brand health tracking
• mystery shopping
• design and assessment of communications campaigns
• staff surveys
• greenhouse gas analyses
• supply chain analysis for products covered by the Water Efficiency and Labelling Scheme
• large and small scale off grid electricity generation
• targets for customer satisfaction and brand health metrics
• analysis of customer data for regulatory submissions
• analysis of the market for stone benchtops
• supermarket pricing survey.
How do you consult with key stakeholders? How can you lift staff satisfaction levels? How can you best communicate with your customers? What can you do to improve your corporate branding?
The key to finding the answer is to ask the right question.
This is where we come in. We help you formulate the right questions and communicate with the right audience. We create models, analyse data and give you answers in a format you can use.
We are highly experienced, and offer an unusually wide combination of qualitative and quantitative analysis expertise, in a friendly, professional and approachable team who are expert communicators and who can explain complex results in an easy-to-understand format.
Over the past year, we have completed assignments supporting companies in Australia, New Zealand, Namibia, South Africa, Norway, India, China, South Korea and Singapore.
We are independent and Australian-owned, with offices in Melbourne, Canberra and Brisbane.
Our staff are people who enjoy their work, who love analysing those data sets, who are passionate about communication, who are enthusiastic about new assignments, and who can't wait to get started on that new job.
Our areas of core expertise include the energy, environmental and health sectors. Although many of our assignments focus on these areas, we truly enjoy expanding our horizons through market analysis and research in new fields.